On Tuesday, J. Cole surprised fans with the drop of a new song titled “Snow On tha Bluff.” It lyrically confronts racism, activism, police brutality, his celebrity status, and social media among many other things.
My IQ is average, there’s a young lady out there, she way smarter than me / I scrolled through her timeline in these wild times, and I started to read / She mad at these crackers, she mad at these capitalists, mad at these murder police / She mad at my n*ggas, she mad at our ignorance, she wear her heart on her sleeve / She mad at the celebrities, lowkey I be thinkin’ she talkin’ ’bout me
Many people rushed to social media and came to the conclusion that the lyrics above are referring to Chicago rapper, Noname. There’s a line at the end of that bar where Cole raps, “But Shit, its something about the queen tone that’s bothering me.” Noname addressed that part in a now deleted tweet, posting, “QUEEN TONE!!!!!!!”
All of this derives from Noname calling out “y’all favorite top selling rappers” for being silent about protests against systemic racism and police brutality happening across the country. Noname wrote, “n*ggas whole discographies be about black plight and they no where to be found.” Folks online thought she was referring to both Kendrick Lamar and J. Cole. At the time, neither made public comments about the Black Lives Matter protests nor the events sparking them; however, they were both seen protesting.
— Coyote Radio (@CoyoteRadioCSU) May 31, 2020
The track is receiving mixed reviews online, with some people applauding Cole and others upset at him for seemingly criticizing Noname.
Out of all the things Cole could’ve addressed he addressed a Noname tweet? pic.twitter.com/2H5gM0TpAQ
— Had To Do It (ft David Lewis) Video OUT NOW (@ParagonDon605) June 17, 2020
J Cole was like “educate me don’t talk down on me” to a woman who started a book club
— awkward connoisseur (@RaychJackson) June 17, 2020
do y’all not see the purpose of J. Cole’s song? It was a wake up call for himself.
He’s not asking to be educated. He’s already an advocate. He believes the same things. So he felt NoName’s message should have been directed to others. But He realizes he’s not doing enough.
— ⚡️ (@tymainrobbins) June 17, 2020
You can listen to the song, which was produced by J. Cole and Wu10, at the top via YouTube. You can also hear “Snow On tha Bluff” below via Spotify or Apple Music.